Explain systems without overpromising savings
Describe the systems the business actually supplies, installs, repairs, or services. Explain suitability factors—such as property type, existing equipment, and project requirements—without presenting a generic result as guaranteed for every building.
Separate residential and commercial work if their enquiry paths or technical requirements differ. Include genuine service areas, warranties, qualifications, and product details only after they have been verified by the business.
Collect the details an installer needs
A project form can ask whether the site is a home or commercial property, the town or suburb, whether the project is new or a replacement, and how the customer prefers to be contacted. A photo upload or plans may help, but should be optional unless the business needs them.
For larger work, a dedicated enquiry path for architects, builders, or facilities teams can ask about project stage and specification needs. Do not expose sensitive building plans publicly or collect more information than required.
Make technical documents and aftercare easy to find
Where approved, provide current product sheets, installation guidance, maintenance information, and warranty terms. Make clear which documents apply to which product or system and how customers can request help.
If the business uses an existing CRM, estimating tool, or service platform, check whether it supports secure integrations. A custom portal can be considered when customers need ongoing project or service information, but it is more than a basic brochure site.
Measure better-qualified enquiries
Review enquiry type, location, project stage, and the share of requests that progress to a site assessment or quote. A useful outcome is a clearer sales conversation, not an unsupported claim about energy savings or conversion rates.
Budget depends on the number of system pages, technical content, document library, quote workflow, CRM or booking integration, and ongoing updates. Define who approves technical claims and keeps product information current.
What a project may cost and how long it may take
Price and schedule depend on the agreed scope: number of pages, approved content and imagery, forms, booking or payment requirements, custom software, integrations, and review time. Emmerweb should confirm a written scope, timeline, ownership terms, hosting arrangements, and ongoing support before work begins; this page does not promise a fixed price or delivery date.
Hosting, maintenance, security and ownership
Before development, agree who controls the domain, website content, code, hosting account, customer data, and third-party service accounts. Choose hosting and backups appropriate to the site and any connected application. Plan who will apply updates, review access, test forms, renew services, and respond when something breaks; ongoing maintenance and support should be scoped rather than assumed.
If the project grows into a portal, SaaS product, or automation workflow, define user roles, permissions, data retention, security updates, integrations, and expected usage before selecting an architecture. The solution should scale to the real requirements, not promise unlimited capacity.
How to assess whether the site is helping
Choose measures tied to the business goal, such as qualified enquiries, booked consultations, completed quote requests, or direct booking enquiries. Record a baseline, check lead quality, and review the enquiry path on mobile. Do not treat traffic alone as proof of business results.
Common questions
What should an installer website say about energy savings?
Use evidence that applies to the specific system and conditions, identify assumptions, and avoid guaranteed savings unless the business can substantiate them for that project. Site assessments may be needed.
Can a website collect technical project information?
Yes. A form can request property type, location, project stage, and relevant optional attachments. Explain how the information will be used and avoid collecting unnecessary sensitive documents.
Can an installer website connect to a CRM or estimating system?
That depends on the current system's API, export options, and account plan. Check the provider's supported integrations and access requirements before estimating development.
How should a company measure website enquiries?
Track completed forms, calls, project type, service area, and which enquiries proceed to assessment or quotation. Review lead quality as well as total volume.
Related South African industry pages
Emmerweb publicly showcases work in several business sectors. The example above is hypothetical; no client result, testimonial, statistic, or completed project is implied.